BRIDGING CULTURES: EFFECTIVE ARTIFICIAL INTELLIGENCE (AI) ADOPTION IN RESEARCH METHODOLOGIES

Abstract

Cross-cultural research offers valuable insights into the diverse ways cultures influence human behavior and technological adoption, particularly in academia. This study examined the integration of Artificial Intelligence (AI) technologies in African higher education institutions, focusing on the impact of cultural variables on AI adoption in academic research methodologies. The study highlights the need for culturally sensitive approaches in AI adoption, addressing challenges such as data privacy concerns, cultural biases, and ethical transparency. By promoting cross-cultural research, African institutions can better understand and navigate the complexities of AI integration, ensuring that it enhances rather than disrupts academic research. The study concludes with recommendations for developing AI training programs, culturally responsive policies, and collaborative research efforts to foster AI adoption in a way that respects cultural diversity and supports academic growth in Africa.