Application of Social Media Campaign Strategy for Prevention of Drug Abuse among Undergraduate Students in Igbinedion University, Okada

Abstract

This research work discusses the Application of Social Media as a Campaign Strategy for the Prevention of Drug Abuse among Undergraduate Students of Igbinedion University Okada. The research adopted a survey design. A total population of 1077 comprises and targeted 100-level students (fresh intake) of (2020/2021) section. A sample size of 10% was used from the total population resulting in a sample size of 108 which was randomly selected and distributed to respondents, while 107 were duly filled and returned, representing (99.07%); this was based on Nwana (2003) postulation that a population of a few hundred 10% or 20% could be used to determine the sample size. The instrument for Data Collection was a questionnaire designed based on objective and research questions. The data collected was analyzed and presented using descriptive statistics such as frequency distribution tables and simple percentages. The finding revealed that computers, the Internet, E- mail, and Telephone are used as a campaign strategy to prevent drug abuse among students. There was a lack of sufficient media facilities to properly manage and maintain the menace of drug abuse, while training on using the existing media facilities is needed. The researcher discusses some strategies that can be used to overcome the problem, such as educating the staff and students, creating current awareness and campaign programs that will educate students about the danger of drug abuse, such as billboards, flyers, posters, pamphlets, etc., that can be used during orientation program to be organized yearly for fresher/new intake. Based on the findings, a conclusion was drawn. The research revealed that there was a reduction in delinquencies of drug abuse by the student, and the continuous use of social media campaign strategies such as orientation programs, creating awareness, launching of campaigns on the effect of drug abuse through posters etc., are encouraged. The study recommended that the University management should endeavour to provide adequate and functional social media facilities for the campaign/prevention of drug abuse.The University management should continue reinforcing their campaign strategies to provide good network connectivity (smart campus), sufficient power supply and functional equipment to students.